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Tropicana Warehouse

Background Information

Tropicana Gaborone began operations in 1985, followed by Tropicana Francistown in 1996. Initially, the business focused on transporting full truckloads from Johannesburg to various customers. Soon after, a warehouse was established in Gaborone. As the market grew, Tropicana opened a second warehouse in Francistown to better serve northern Botswana.

Currently Tropicana holds a liquor license and imports FMCG (fast-moving consumer goods) for the entire Botswana market. These products are warehoused and delivered to customers, with the company managing its own debtor’s book and receiving direct invoices from suppliers.

Our Vision

To be the leading FMCG distributor in Southern African region and be the partner in prosperity with quality supply.

Our Goal

To supply the market with quality merchandise at the best possible price in swift turnaround time with consistency and care.

Our Values
Integrity is everything we do
Proactive in understanding needs
Swift in responding
Care for all beings
Team Work is the key to success
Accountability to stakeholders

Our Team

At Tropicana, we are proud to have a dedicated team of professionals who are committed to delivering quality and excellence in every aspect of our business. With a shared passion for service and a focus on continuous improvement, our team works collaboratively to ensure the highest standards are met across all operations.

Management & Strategy

Guiding corporate growth, managing key accounts, and directing strategic segments across Southern Africa.

Logistics & Hub Operations

Running state-of-the-art warehouses in Gaborone and Francistown to ensure streamlined supply management.

Sales & Merchandising

Nationwide retail coverage, store-level merchandising, and dedicated promotions teams ensuring product availability.

Our Resources

At Tropicana, we are well-equipped with a wide range of resources that support our operational efficiency and customer satisfaction. Our infrastructure is built to deliver excellence, backed by a strong team of dedicated employees.

  • Modern Delivery Fleet: Dedicated fleet of vehicles with real-time tracking for nationwide distribution.
  • Advanced Hub Warehouses: Secure facilities in Gaborone and Francistown with advanced inventory management.
  • Promotional Blitz Teams: Dynamic marketeers appointed to ensure availability and product placement.
  • Robust Tech & Systems: Integrated EDI interfaces with major retailers and regular secure backups.
Tropicana Resources

+267 392 8379 / +267 241 3446

+267 392 8576 / +267 241 3447

sales@tropicana.co.bw

sales@tropicanafrancistown.co.bw

www.tropicana.co.bw

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About Us

Tropicana started in 1985 in Gaborone, expanding to Francistown in 1996. It imports FMCG and liquor, operates warehouses in both cities, and manages its own distribution and finances.

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